Track Record
Results We Can Show, Not Just Tell
A closer look at how one engagement built an entire product line and sales channel from zero.
Case Study — 1 of 3
A Reputable Dubai-Based Company, 20+ Years in IT
Building an Energy Division from Zero
Situation
No prior presence in energy products, an entirely new category to build from scratch.
Challenge
Select a manufacturing partner, build a product line, and establish a sales channel from nothing, inside one year.
Actions
- Market and competitor study
- Manufacturer selection and negotiation, moving from upfront payment on the first order to extended credit terms on the second
- Pricing, margin and dealer-incentive model built from scratch
- Two import batches covering roughly 390 units across 16 product models spanning UPS systems, battery and power accessories, and solar/PV inverters
- Direct, in-person channel development across Dubai and Sharjah
Outcome
- 35 reseller and retail outlets developed in person (31 new to the distributor) within 28 days of the first stock arriving
- 18 quotations issued across 7 active customer accounts, with roughly AED 360,000 in total pipeline value engaged
- 4 orders closed and delivered to date totaling roughly AED 205,000
- Official regional authorized-reseller certification secured from the manufacturer for the core product line
“Stock availability and price discipline decide the first quarter. We now settle stock planning, channel structure and price rules in month one, before the first shipment lands.”
Case Study — 2 of 3
Pishtazan Fanavar Pana
Three new international brand partnerships, owned end to end
Situation
The company needed to expand its product portfolio through new international brand partnerships, without existing relationships in those categories.
Challenge
Identify, evaluate and bring on new brands from scratch, with full ownership of the commercial terms, not just introductions.
Actions
- Sourced, negotiated and closed purchase agreements with three new international brands
- Owned pricing and margin structure end-to-end
- Carried each brand through into distribution and sales strategy for the local market
Outcome
- Three new brands successfully onboarded and brought to market, each launched with its own defined pricing, margin structure and go-to-market plan
Case Study — 3 of 3
Bamilo, Snapp Group
Turning an underperforming category into the marketplace's fastest-growing vertical
Situation
A fast-growing e-commerce marketplace's Electronics & IT category was underperforming: too few suppliers, limited product range, and major brands missing entirely.
Challenge
After joining the commercial team, deliver an honest internal assessment of the category's real problems, even when it wasn't the message leadership wanted to hear.
Actions
- Presented a transparent performance report exposing the supplier and range gaps
- Secured leadership backing and one key hire to execute the turnaround
- Rebuilt the supplier base, expanded product range, and fixed the category's promotional visibility across two structured phases
Outcome
- Hit every target in both phases
- Promoted first to Category Manager for IT, then to Head of Electronics, managing a team of four
- Over the following 18 months, the category's share of total monthly site sales grew from 22% to 49%, confirmed in the year's final campaign report
Want a track record like this in your category?
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